| Change Your Practice Management Process to Increase Firm Profits by Tom C. Davis, CPA |
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Many firms are making changes to their time and
billing system. In
some cases their current DOS based applications are not year 2000
compliant. In another case these vintage tools conflict with other
Windows-based software packages. While
in other instances, firms want to make these changes, in order to gather
information both abundantly and quickly. Usually the process of changing practice management
systems moves through several stages.
The available packages are reviewed and a package is picked based
on the perceived superiority of benefits.
Then the old system’s information is converted.
The firm’s staff are then trained and the use of the new system
commences. Consequently, an adequate analysis of the
accounting firm’s information needs is missing in this approach.
The approach presently results in a faster version of the
firm’s old system, which produces the same old information. The firm,
therefore, benefits from the new system, but not to the system’s full
extent. The key, thence, is
to not just change the time and billing tool, but to change the firm’s
practice management processes. Most traditional practice management systems focus
on the accumulation of information in a cyclical manner. Time and expense information accumulated in an after-the-fact
manner: sometimes daily, but often in longer, intermittent intervals
through a manual timesheet approach.
Billing is performed on a monthly or semi-monthly basis using
paper billing sheets. Reports
are often generated at the end of a cycle and focus on summaries of
information. Therefore,
these reports typically do not address issues that require immediate
decisions. You can generate more decisive reports by following
these simple procedures. First
of all, focus on the dollars. Make
a key element of any time and billing change process changes that speed
up the collection of time information.
Firms obtain money by billing for client services.
The more timely and the more detailed the information about time
spent, the better chance the biller has of understanding and valuing the
services performed. Require
the contemporaneous, on-screen entry of time and expense information.
Select a system that has remote time entry capabilities. Users should be able to collect time information outside of
the office, as well as while in the office. Still focusing on the dollars, bill frequently.
Utility companies and CPAs are the only businesses that bill at
the end of a period. In an
“event-based” billing environment, most invoices are created as soon
as the work is completed. Billers
have the best knowledge about the service performed immediately after
the service is completed. Clients,
therefore, will have a better understanding of the services performed.
They will pay sooner and the firm’s investment in WIP reduces. Old practice management information is not worth a
great deal today. The
current crop of Windows based applications sport open database design
that allows firms to build on-demand practice information systems.
Determine the type of information you need to make day-to-day
decisions. Which work is
not being completed in a timely fashion?
Which clients are delinquent?
Which staff member has work overload or does not have work? If you get information about these conditions once they
occur, you can act to prevent the problems from getting worse.
In many cases, a focus on the information needs of specific firm
members is worth more than firm-level information. The bottom line here is that using the new practice management tools in the same manner, as your old system just doesn’t cut it. Change your processes to take advantage of the capabilities of the new practice management software tools.
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